The rate of diffusion of innovations
Ever wonder the process of how something goes from new & cool to everyone and your mom using it?
It’s called the diffusion of innovations, or the process of adoption.
Read the following:
Diffusion of Innovations by Everett Rogers
Diffusion of Innovations (Wikipedia)
Diffusion of Innovation: Customer Behavior
Thought this topic was very interesting. The basic concepts were easy to understand but it shed some new detailed perspectives which made it all the more interesting.
I am definitely the late majority.
The graph is pretty easy to grasp and accurate. I’d definitely say I’m either in the Late Majority or Laggard category. I only started sending text messages about a half year ago (before that, I’d never sent a single one), and my cell phone is very outdated when compared with most people my age. Until this, I didn’t realize how much thought and study was put into the topic of new technologies and how people adopt them.