Diffusion of Innovations

The rate of diffusion of innovations

Ever wonder the process of how something goes from new & cool to everyone and your mom using it?

It’s called the diffusion of innovations, or the process of adoption.

Read the following:

Diffusion of Innovations by Everett Rogers

Diffusion of Innovations (Wikipedia)

Diffusion of Innovation: Customer Behavior


Download lecture notes



3 thoughts on “Diffusion of Innovations

  1. The graph is pretty easy to grasp and accurate. I’d definitely say I’m either in the Late Majority or Laggard category. I only started sending text messages about a half year ago (before that, I’d never sent a single one), and my cell phone is very outdated when compared with most people my age. Until this, I didn’t realize how much thought and study was put into the topic of new technologies and how people adopt them.

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