Google, YouTube, Twitter get into April Fools’ action

How to Use YouTube for Marketing Your Business | Social Media …

Viral video – Wikipedia, the free encyclopedia

Kevin Allocca: Why videos go viral | Video on

The Secret Strategies Behind Many “Viral” Videos | TechCrunch

Why Do Viral Videos Go Viral? | Wired Science |

FAQs – YouTube

Video Annotations – YouTube

Editing video with YouTube Video Editor – YouTube Help

[[[[YouTube Powerpoint Notes]]]]


Readings: The Digital Divide

After we wrap our discussion on Catfish & identity on the internet, we will be exploring the issue of the Digital Divide (both global & domestic). Preview these readings to prepare for the lecture. Powerpoint notes forthcoming.

Digital Divide: Wikipedia entry

The Digital Divide Persists Despite Broadband Expansion

Compute: Education, Income still factors in digital divide

US Releases Largest Broadband Survey: Farmers Don’t Have Internet

Pew Research Center: Digital Differences

The GLOBAL Digital Divide: Wikipedia

Digital Divide Institute


Diffusion of Innovations

The rate of diffusion of innovations

Ever wonder the process of how something goes from new & cool to everyone and your mom using it?

It’s called the diffusion of innovations, or the process of adoption.

Read the following:

Diffusion of Innovations by Everett Rogers

Diffusion of Innovations (Wikipedia)

Diffusion of Innovation: Customer Behavior


Download lecture notes